PAMPANGA’S ANGELES CITY — The Department of Tourism (DOT), in collaboration with Ayala Malls, has stepped up its attempts to shake up the local culinary tourism industry with the 2021 edition of the KAIN NA! Food and Travel Festival.
During the opening ceremony, Tourist Secretary Berna Romulo-Puyat remarked, “Each year, the Kain Na Food and Travel Festival continues to develop in response to the demands of our valued tourism partners.”
From June 10 to 13, KAIN NA! continued to provide its trademark line-up of digital events, including Global PROSPECTives in Food and Gastronomy Tourism, Food Tourism Exchange, and Food Tourism 101, while on-ground celebrations took place at Ayala MarQuee Mall in Angeles City from June 11 to 13.
In collaboration with several DOT regional offices and the Department of Agriculture, Puyat said 20 physical booths were set up for the festival, each showcasing goods and services of food and farm tourism stakeholders throughout the nation (DA).
Aleli’s Pastries, Apag Marangle/Cusina Manuela, Tollhouse, Sasmuan Local Products, Wil-delicacies, Fel’s Farmers Joy, Yamang Bukid Healthy Products, Grann Garden Shop, RV De Dios Food Manufacturing, Kaka Association Incorporation, My Lola Nor’s Meryendahan, and Florida-Lubao Organic Farmers Association are among the Central Luzon booths participating.
The presentation of culinary tours, food excursions, and excursion packages created by members of the Philippine Tour Operators Association Inc. (PHILTOA) and the food tourism consortium made this leg of KAIN NA! extra memorable, according to Puyat.
“Let’s see what real places, stories, food, and people we can find with the help of the PHILTOA Food Tourism Consortium as they offer slow food travel experiences amidst the picturesque mountains of Benguet and the culture and history-laden lowlands of Ilocos, La Union, Pampanga, and Bulacan,” Puyat said.
The Department of Tourism (DOT) led food tourism validation caravans earlier this year, allowing PHILTOA representatives to visit the Cordillera Administrative Region (CAR), Ilocos Region, and Central Luzon to learn about new culinary activities and tourist attractions that they can include in their tour packages. Day excursions, overnight stays, and 3-day/2-night promotions to culinary tourist locations like as Pampanga, Bulacan, CALABARZON, Baguio, Subic, Benguet, Mountain Province, La Union, Ilocos Norte, and Ilocos Sur are among the packages available.
Meanwhile, Food Tourism 101, which was inspired by TED lectures, included instructional sessions to assist viewers optimize their online presence through Viber and Instagram. The workshops also presented new culinary business concepts, such as cloud kitchens.
The KAIN NA! online shop, which features a variety of famous culinary products and local specialties, is still available at www.kainnastore.com. Hundreds of food items from specialized coffee, tea, and chocolate shops, Ayala partner merchants, slow food, and food tour merchants from Luzon, Visayas, and Mindanao are available to online consumers.